The promotion of adult diapers abroad
Adult diapers are disposable urinary incontinence products, one of the adult care products, and a disposable diaper mainly suitable for incontinent adults.
The main performance of adult diapers is water absorption, which mainly depends on the amount of fluff pulp and polymer water-absorbing agent. However, some people feel embarrassed to say this thing. Let me introduce the promotion methods of adult diapers in foreign countries. You can learn from it.
1. More sales of adult diapers are derived from multi-channel publicity and support. First of all, the Japanese government attaches great importance to the care of the elderly. Many adults are ashamed to face urinary incontinence and other situations. In this regard, the Japanese government has used public service advertisements to make the elderly realize that 'wee trousers' is not just one person, but a kind of disease. If you are shy and tolerant, get treatment as soon as possible to improve your symptoms. Many elderly people have reduced their resistance and shame to using related products such as diapers.
2. Secondly, advertise realistically. Japanese TV commercials often see diaper advertisements aimed at different groups of people. The advertisements are warm and beautiful, highlighting that adults use diapers to make life more chic and move more freely.
3. Convenient to purchase, complete in variety. In Japan, adult diapers are very common and can be purchased in markets and drugstores. The placement and quantity are no less than children’s diapers, and they can also be bought online.
In addition, just like children, adult diapers not only have a complete range of models, but also have many types. There are shorts type and adhesive tape type. The most popular product is the 'two-piece' product. A pair of underwear is equipped with replaceable pads. If the elderly have excretion, they only need to replace the pads, which greatly reduces the work of caregivers. the amount.
Some elderly people, although they can take care of themselves, often suffer from frequent urination, urinary incontinence and other problems due to the weakening of the kidneys in old age. Even if they cough, urine will leak out. For this reason, the company has produced pads similar to sanitary napkins, which not only absorb water quickly, but also remove odors and avoid embarrassment for the elderly.
In addition, Japan also has diapers suitable for men and women. Adult diapers are not only convenient for caring for disabled elderly, but also suitable for people in traffic jams or unable to go to the toilet when going out. However, in China, adult diapers are not common, and people have many prejudices about their use. Japan’s promotion of adult diapers is worth learning from.