The prospects for the development of adult diapers are broad
With the continuous advancement of science and technology in our country, the level of medical technology of our people is also constantly improving, people's life expectancy is getting longer and longer, the aging of the large population and their demands for improvement of the quality of life, the purchasing power of children continue to increase, and adults The application of diapers has also become widespread. Next, I will introduce the development prospects of adult diapers.
1. The demand for adult diapers is forming. Demand and consumer desire are the conditions for the existence of the market. In the past, due to the staged restrictions of social development, people did not know what adult nursing pads are. But today, with the progress of society , Adult diapers have not only appeared, but are also developing in the direction of technology and humanization. Technically, they can provide consumers with increasingly perfect incontinence solutions. At the same time, due to the improvement of living standards, consumers' awareness of needs It is awakening and the desire to consume continues to increase, which has laid a solid foundation for the maturity of the adult care pad market.
2. The market potential is huge. In the world, the adult diaper market penetration rate is high in Japan, with 80%; North America is followed by 65%; Western Europe is 58%; other regions are only 2%; the world The average level is 12%; in China, it is less than 1%. China's huge elderly population, ultra-low market penetration, and market demand that has yet to be fully awakened will create an adult nursing pad market with extraordinary potential. It will create another new world for the household paper industry.
3. Purchasing power continues to rise. With the improvement of living standards and the increase of retired elderly in the only-child families in China, elderly people with strong purchasing power feel that it is inconvenient to rely on the services of their children, and most of them are willing to spend their own money to buy Adult nursing pads, and continue to pursue a comfortable life and a high standard of quality of life. At the same time, the income level of young people born in the 80s and 90s is not what it used to be, and the purchasing power cannot be ignored. It can be foreseen that the original use of adult diapers in China is very large. With low purchasing power and high-speed growth, there will be a leapfrog development.